Most users do not even bother spending time on adjusting the TV picture and usually opt for choosing Standard or worse Dynamic or Vivid mode. Here is some tutorial for which your eyes will be more than thankful and then figure out how the brain when the details that your new TV actually can deliver.
At the first ignition of your brand new TV and the initial setup, some TV models will ask you if you use the device in the shop or at home. Be sure to select a home. Otherwise, the TV will after an hour or two automatically return to aggressive dynamic settings and overwrite all of your settings.
Opt for Movie, Cinema, True Cinema or similar settings
Those options are definitely better when it comes to picture sharpness and definition than is THX mode.
Set colors to “Warm”
This is case for almost all of the TV models, and by selecting this option; you will perceive more accurate and vivid picture colors.
Adjust the brightness and contrast
Ideally would be for you to connect to your TV to a PC device and use free calibration software. If not, you can adjust it by adjusting the contrast at 75% and brightness at 50% and see how the picture looks. Black should not be too bright, but at the same time have to see details in dark and light tones.
Leave the IFC, True Motion, and 100 Hz on, unless you do not like the image smoothing. Decrease the sharpness level to zero at the SD program, and gradually increase it until you see the shadows around the edges – then decrease by one degree. Turn off the noise reduction, or adjust it to a minimum because it significantly blurs the image. Exceptions to this rule are somewhat more expensive Philips TV devices for their noise reduction is set on medium. Turn down the dynamic contrast, unless your TV has a direct LED backlight with local dimming.